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| FIFA 2010 World Cup Soccer: Nike Launches ‘Elite Series’ Football Boots Posted: 06 May 2010 09:00 AM PDT  BEAVERTON, Ore. – NIKE, Inc. unveiled its supercharged Nike Elite Series football boots providing new levels of performance. Nike's Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend III all feature new performance upper to improve on-field visibility and a re-engineered outsole to deliver lightweight performance for every style of player. Nike designers have reduced the weight of each boot so players can perform at their best. Lightweight construction, intricate engineering, carbon-enforced strength and high contrast colors distinguish the boots. The high contrast colors (Metallic Mach Purple and Total Orange) are engineered together for enhanced visibility. For a footballer this unique combination is designed to increase visual performance enabling them to quickly spot their teammates and execute a game-changing pass. "At Nike, we have a relentless focus on product innovation to give athletes a real competitive edge and deliver the best products in the world," said Andrew Caine, Nike Design Director for Football Footwear. "The Nike Elite Series delivers lightweight and highly engineered boots for the leading players in the world to perform on the biggest stage this summer".
Research shows that the average energy expenditure of an elite player is over 1,000 Kilo Calories per game for a 75kg player. Reducing the weight carried by players helps reduce the energy needed over the course of 90 minutes. By delivering lightweight supercharged performance to all four of Nike's statement level boots the goal is to give players an edge in the final stages of a game. Super-strong, lightweight carbon fiber plates mean the Mercurial Vapor SuperFly II is 5% lighter. The CTR360 Maestri is 19% lighter. Both the Total90 Laser III and Tiempo Legend III are 16% lighter. With nearly four years of game analysis, biomechanical studies and player testing the design team and Nike Sports Research Lab (NSRL) collaborated to understand how to deliver new product innovations including incorporating visual performance benefits into boot design. An average person's vision is 99% peripheral. Under 1% is considered foveal, or focused vision. To spark increased focus of peripheral vision Nike designers analyzed the color spectrum to identify two, high-contrast colors, so that when a player is running with these boots the colors trigger a stimulus to rapidly tune peripheral vision. Mach Purple and Total Orange provided the perfect blend to create this effect and performance advantage. The Elite Series is available to players at all levels and also incorporates Nike Football+ which features exclusive insider access to the world's best coaches, players and teams for total game improvement. Nike Football+ Master Series builds expertise in Control, Accuracy and Speed through elite insights and pro training. This includes a special Elite Series signature move from Atletico Madrid and Argentina star Sergio Aguero that will launch at the end of May. All four Elite Series boots, the Nike Mercurial Vapor SuperFly II, Nike CTR360 Maestri, Nike Total90 Laser III and Nike Tiempo Legend III, are available at retail and at www.nikestore.com as of May 22, 2010. UK and EU readers click here for NIKESTORE UK About Nike NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. For more information, visit www.nikebiz.com. About Nike Football+ Nike Football+ gives footballers insider access to the world's best coaches, players and teams for total game improvement. People who purchase a new pair of Nike boots receive a unique user code that unlocks the full Nike Football+ program at nikefootball.com. They will receive all the benefits of Nike Football+ access at no added cost. The code will also provide access to future Nike Football+ programs that help players improve their game and win. Nike Football+ is available as an app for the iPhone and iPod Touch on iTunes and via the mobile web on all WAP enabled handsets. Copyright © 2009 by Speedendurance.com. All Rights Reserved. |
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