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Monday, 10 January 2011

Speedendurance.com

Rio 2016 Logo – A Henri Matisse Copycat?

Posted: 10 Jan 2011 05:00 AM PST

On New Year's Eve 2010, the Rio 2016 LOC unveiled the logo for the 2016 Summer Olympic Games (see photo, left)

Over 139 design firms participated from Brazil, then short listed to 8 finalists.

At first, I thought the logo resembled a thong (I do have a one Track mind – get it?) but upon closer inspection, it resembled 3 coloured people in a circle holding hands and feet interlocking.

They should have used 5 coloured people, the same colours as the Olympic logo rings, representing each continent.

But wait, if they did that, it would look strikingly similar to the 1909 or 1910 paintings by Henri Matisse titled "The Dance". See image below.

The New Rio 2016 Website describes the logo as:

"…the passionate carioca soul that extends an embrace and shares its friendship, in a collective and warm gesture, which expresses our impassioned way of celebrating. Passion and transformation of a city and an entire country, fuelled by the renovation of the Olympic spirit, to project Brazil and Rio de Janeiro to the world. Passion and transformation of our planet and its people, by promoting a more interdependent, conscious and sustainable culture, as an inspiration to the present and a legacy for the future."

What are your thoughts? A copycat, or you simply cannot trademark dancing people?