In early 1984 the famous Nike sneaker brand that we now see everywhere today was struggling. The previous year they were huge but as the running shoe craze began to die down Nike needed something new and inviting to make sure that the company stayed on top of the industry. During this time Michael Jordan was already endorsing some other companies and Nike saw him as the "Golden Ticket" to their success and therefore set out to sign him.
Of course, this time Michael Jordan had no idea what is going to develop this point, but his agent has the opportunity to sign a contract with Nike. This has generated shoes now known by many as the Air Jordans. Nike has once again obtained a suspension of Michael was given to him by his name, and the style and the first set of colors that have been on the creation of planning. During the conference between the DOJ and its agents, staff Nike things do not seem so well, and said that Michael is somewhat annoying to see her face. Nike in which the representatives, but as soon as they leave the meeting said that Michael will be involved in this operation.
After Michael decided to officially participate in the Nike signed a $ 2.5 million over five years, plus royalties and other benefits, which was all the "shoe game" has changed. Number of the time were simple and white basketball shoes, but not the new Air Jordan 1's, as if in bold black and red. Now, of course, is a big change, but it drew the attention of viewers in the world whole, so that the NBA banned the shoe from the league.
That has not stopped making Michael, but every game has been charged NBA Michael made a fine of $ 5000. The fine was paid by Nike and has nothing to do because they have always been huge slippers exposure. One would think that with its enormous exposure they have to sell anything, but as its high price has not been all that is good and Jordan, trying to break forward. It was a Hatfield stepped up and sat down with Michael to have a discussion about where you want the design and the company van. This was after the Air Jordan II was released and, during the planning of the Air Jordan III. With the help of the entry in the new Michael Jordan III and did everything with lightweight materials that can be sold at a lower price. This was the turning point for sales of Nike vertiginously sky.
After many years with Nike decided it would be better for the sport shoes Air Jordan sub-brand of Nike. After this action is no longer the Jordans was created with the Nike name or Nike Swoosh on the brand of sneakers that Jordan, which offers endless opportunities to venture in this direction. A brand that began in a bumpy road is spent creating a great impact on the footwear industry and to date continue to be used and appreciated for their appearance. Now there is more than just shoes Air Jordan Air Jordan 1 includes all courses up to 24 Air Jordans, which was the number to play with Michael Jordan during his career in basketball. If you try to buy some of his famous sneakers can be found in most footwear retailers who are now, and although they are slightly more expensive the cost is more pleasant to see shoes.
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